IGNITE YOUR STYLE

EMBRACE ALOHA

IGNITE YOUR STYLE

EMBRACE ALOHA

CAPS

LEGGINGS

WATCHES

ACCESSORIES

SHIRTS

CAPS

LEGGINGS

WATCHES

ACCESSORIES

SHIRTS

FEATURED PRODUCTS

A wooden wristwatch with a black square face and gold hour markers rests on a wooden surface. A lit candle in a glass holder can be seen in the background, casting a warm, soft light and creating an Aloha atmosphere filled with cozy Ohana vibes.

ISLAND TIME WATCH

Original price was: $168.97.Current price is: $143.95.Read more

A woman stands on rocky terrain, looking to the side. She is wearing a black crop top and leggings with a landscape print, perfect for blending in with Alpha Maui's rugged beauty. She has a small bag strapped around her waist, and her hair is styled in twists. The background features greenery and a blue sky.

HAUKINI BAY LEGGINGS

$40.50Select options This product has multiple variants. The options may be chosen on the product page

A gray and tan baseball cap with a hexagonal patch that reads "Alpha Maui" rests on a large rock, set against the blurred backdrop of a rocky beach and the serene ocean in Hawaii. Perfect for your beach apparel collection.

WAILEA ISLANDER

$38.69Add to cart

A pair of Alpha Maui wooden sunglasses resting on a textured black rock. The lenses reflect a serene beach scene with waves gently lapping the shore and distant mountains under a clear blue sky. The surroundings are slightly blurred, emphasizing the beach apparel sunglasses.

CRUISER 2.0

$55.95Read more

FEATURED PRODUCTS

A sleek wristwatch with a dark metal band is displayed prominently against a blurred background of a vibrant Hawaiian sunset. The watch features a blue face with three smaller dials and gold hour markers, evoking the elegance of beach apparel. The brand "Alpha" is written on the watch face.

Watches

A mannequin is dressed in a dark sleeveless top featuring a large, intricate design in pink on the front, reminiscent of beach apparel. The design resembles a stylized feather or tribal pattern, perfect for an Alpha Maui look. The mannequin also wears blue patterned leggings. The background is blurred with colorful bokeh lights.

Shirts

Two pairs of leggings are shown against a dark gradient background. Both have nature-themed designs: the left pair features black fabric with rock and flower imagery, while the right pair, in true Alpha Maui style, boasts a scenic coastal design with paths and geometric patterns reminiscent of Hawaii beach apparel.

Leggings

A stylish visor hat with a cork brim and brown fabric, featuring the embroidered text "Aloha Hawaii" on the front. The hat, adorned with a touch of Alpha Maui spirit, is reflected on a shiny surface with a warm bokeh background, creating a visually appealing and serene composition.

Caps

A wooden wristwatch is displayed on a wooden surface next to a dog tag on a chain, a wooden wallet, and a bracelet. All items feature the engraved brand name "APHA." The setting has a warm, golden-yellow glow, highlighting the craftsmanship and wood textures, evoking the relaxed vibe of Alpha Maui beach apparel.

Accessories

A trendy retail shop interior with wooden counter displays featuring various sunglasses and accessories. The backlit store sign reads "Alpha Maui." The walls have shelves with additional items, including beach apparel, and there's a small TV and wall decor evoking Hawaii on the right side.
A wooden display stand features three pairs of Alpha Maui wooden-framed sunglasses on the left and an assortment of beaded bracelets hanging on hooks on the right. The setup is arranged neatly on a wooden countertop with a modern, rustic Aloha aesthetic.
A display of wooden wristwatches arranged on stacked wooden stands, with each watch featuring unique designs and analog faces in various color schemes. A sign in the background reads 'APHA,' evoking a sense of Ohana, while the rustic wooden decor complements the ambiance usually found in beach apparel stores.
A shop interior featuring a large ceiling fan, wooden flooring, and a cozy seating area with a red armchair. Various surf and beach apparel from Alpha Maui are displayed on mannequins and hangers, with shelves holding water bottles and accessories.
A trendy retail shop interior with wooden counter displays featuring various sunglasses and accessories. The backlit store sign reads "Alpha Maui." The walls have shelves with additional items, including beach apparel, and there's a small TV and wall decor evoking Hawaii on the right side.
A wooden display stand features three pairs of Alpha Maui wooden-framed sunglasses on the left and an assortment of beaded bracelets hanging on hooks on the right. The setup is arranged neatly on a wooden countertop with a modern, rustic Aloha aesthetic.
A display of wooden wristwatches arranged on stacked wooden stands, with each watch featuring unique designs and analog faces in various color schemes. A sign in the background reads 'APHA,' evoking a sense of Ohana, while the rustic wooden decor complements the ambiance usually found in beach apparel stores.
A shop interior featuring a large ceiling fan, wooden flooring, and a cozy seating area with a red armchair. Various surf and beach apparel from Alpha Maui are displayed on mannequins and hangers, with shelves holding water bottles and accessories.

NEW ARRIVALS

GALLERY

A reusable water bottle with intricate black designs sits on a wooden surface overlooking a lake. The sun sets in the background, casting an orange and purple hue across the sky and reflecting on the water, creating an Aloha-inspired scene.
A gray and tan baseball cap with a hexagonal patch that reads "Alpha Maui" rests on a large rock, set against the blurred backdrop of a rocky beach and the serene ocean in Hawaii. Perfect for your beach apparel collection.
A beaded bracelet with round, multicolored stones and a metal charm engraved with the word "Alpha Maui" is arranged in a circle on a gold background with radiating light effects.
Person with long blonde hair wearing a black hat with "Alpha Maui" lettering, lying in a colorful pink and camo hammock. They are watching a vibrant sunset over a calm ocean, captured perfectly by their beach apparel. The scene is tranquil and scenic, an embodiment of true Aloha spirit.
A large, intricately designed burlap bag with dark patterns and the text "Alpha Maui" stands upright on a sandy beach. The ocean waves are gently crashing in the background, and the sky is bright with scattered clouds, adding an extra touch of Aloha spirit to the scene.
An elegant dark brown metallic card holder featuring the text "Alpha Clip Leather" engraved on it. The card holder is presented in a black box with a luxurious dark lining, making it an ideal gift or presentation item—a perfect accessory for enthusiasts of Hawaii and beach apparel culture.
A camouflage baseball cap with mesh backing featuring the word "Alpha" in bold black letters is placed on a reflective surface. The background showcases a serene Hawaiian landscape with a bright sun low in the sky and subtle water reflections, perfect for beach apparel enthusiasts.
Close-up of a beige baseball cap with blue text that reads "Alpha Maui." The cap, a perfect piece of beach apparel, is resting on a rock with sandy shores and ocean waves in the blurred background. The clear sky and distant mountains complete this Hawaii scene infused with Ohana spirit.
A pair of wooden sunglasses with reflective lenses rests on black rocks. The lenses capture a scenic Hawaii beach view with sand, rocky shores, and lush greenery in the background, under a bright, sunny sky—a perfect addition to your beach apparel.
A beaded bracelet with earthy tones and a small triangular charm rests on a dark rock. In the background, the sunlight glimmers on the water and the rocky shore of Hawaii is visible but out of focus. This piece embodies the spirit of Ohana, reflecting Alpha Maui’s distinctive style.
A black and blue visor with intricate white patterns on the brim lies on a textured rock. The interior includes a mesh material with a small embroidered logo. Perfect beach apparel, the backdrop features a blurred sandy beach and ocean reminiscent of Hawaii.
A person is seated by an airplane window, wearing a pink Alpha Maui cap with a floral brim and matching pink activewear. They are engrossed in using their smartphone, with a blue sky visible through the airplane window in the background.
A colorful baseball cap featuring a combination of floral and tropical patterns on the brim and back, with a solid pink front panel. The front has "Alpha" and "Maui" embroidered in gradient blue and green thread, bringing a touch of Aloha vibes. Perfect for your beach apparel collection.
Close-up of a person sitting on a sandy beach in Hawaii, displaying their legs in stylish beach apparel—black leggings with orange geometric patterns. The background shows a turquoise ocean, a small island, and a clear blue sky with scattered clouds. Other beachgoers are visible in the distance enjoying the Aloha vibe.
A woman in a black sleeveless top and blue patterned leggings, perfect for beach apparel, stands on rocky terrain with green foliage in the background. She has a small brown pouch around her waist and appears to be looking into the distance. The sky is clear and blue, radiating an Aloha vibe.
Side view of a person wearing leggings: The right leg is black with an intricate design featuring the word "native" vertically, while the left leg showcases a colorful sunset scene in shades of orange, blue, and pink. Perfect for beach apparel, the look evokes a sense of Ohana with a solid black background.
A beaded bracelet with round, marbled stones in various shades of brown and beige is displayed on a textured blue background. The bracelet features a small, dark brown rectangular charm inscribed with "Maui" and an 'A' logo, epitomizing Alpha Maui's beach apparel spirit.
A jute tote bag with "Alpha Maui" printed on it in black text sits on a reflective surface. The background features blurry, illuminated buildings and trees, with the sun setting, casting a warm glow and deep shadows that evoke a sense of Aloha spirit from Hawaii.
Dark wooden wallet-like accessory with etched designs depicting Hawaiian Islands. The accessory appears in three different views against a dark, intricate, paisley-patterned background. The word "Alpha Maui" is engraved on each piece, evoking the spirit of Aloha and complementing any beach apparel.
A pair of stylish sunglasses with wooden frames and dark lenses. The frames, exuding a natural wood grain texture, have the brand name "AHA" engraved on the side arms. Reminiscent of Aloha vibes, the dark brown lenses provide a striking contrast against the wood. The background is black.
A wooden wristwatch featuring a unique design rests on a textured stone surface. The watch, ideal for complementing beach apparel, has a square-shaped face with a map detail of Hawaii on the dial and is made from intricately patterned wood, creating an elegant and earthy aesthetic reminiscent of Alpha Maui.
A person stands on a sandy beach in Hawaii, facing the ocean. They are wearing a black tank top and blue and orange leggings, holding a tan tote bag with "PHA" written on it. The sky is blue with a few scattered clouds, capturing the perfect Aloha spirit.
A pink Alpha Maui snapback cap with a vibrant, colorful brim featuring feather patterns sits on a piece of driftwood with a sandy beach and ocean waves blurred in the background under a bright blue sky, embodying the spirit of Aloha and Ohana.
A luxury wristwatch with a wooden band and intricate skeleton dial rests on the sandy beach. The background, reminiscent of an Ohana-filled evening in Hawaii, features a serene sunset over the ocean, creating a vibrant mix of pink, orange, and purple hues in the sky.
A beaded bracelet with natural stone beads and a small, metallic pyramid-shaped charm is displayed on a dark rock surface. The background shows a blurry, sunlit beach with gentle waves, making it the perfect piece for your Alpha Maui beach apparel collection.
A stylish watch named "The Shield" by Alpha Maui is prominently displayed. The watch features an intricate, exposed gear design at its center. Fiery, golden reflections on the polished surface beneath it intensify its allure, with a serene mountain landscape in the background. Perfect for pairing with your beach apparel.
A beige baseball cap with a blue logo and the text "Alpha Maui" is perched on a sandy beach, blending seamlessly with Hawaii's blurred ocean waves and distant mountains in the background.
A black baseball cap with "Alpha Maui" embroidered on the front in brown thread, featuring a stylized design. The visor has an intricate pattern in shades of brown and black. The cap is placed on a rock with blurred greenery in the background.
A person wearing a black shirt with the phrase "STAY CONNECTED" and "Alpha" branded below it stands facing away. Trees and a clear blue sky create a picturesque backdrop, giving off Hawaii vibes reminiscent of beach apparel and the spirit of Aloha.
A black cap with a colorful design of a woman with a red flower in her hair and the word "Alpha" printed in bold letters on the front panel lies on a dark sandy beach at sunset. This piece of Hawaii-inspired beach apparel perfectly complements the serene backdrop created by the vibrant sky and calm sea.
A reusable water bottle with intricate black designs sits on a wooden surface overlooking a lake. The sun sets in the background, casting an orange and purple hue across the sky and reflecting on the water, creating an Aloha-inspired scene.
A gray and tan baseball cap with a hexagonal patch that reads "Alpha Maui" rests on a large rock, set against the blurred backdrop of a rocky beach and the serene ocean in Hawaii. Perfect for your beach apparel collection.
A beaded bracelet with round, multicolored stones and a metal charm engraved with the word "Alpha Maui" is arranged in a circle on a gold background with radiating light effects.
An elegant dark brown metallic card holder featuring the text "Alpha Clip Leather" engraved on it. The card holder is presented in a black box with a luxurious dark lining, making it an ideal gift or presentation item—a perfect accessory for enthusiasts of Hawaii and beach apparel culture.
Close-up of a beige baseball cap with blue text that reads "Alpha Maui." The cap, a perfect piece of beach apparel, is resting on a rock with sandy shores and ocean waves in the blurred background. The clear sky and distant mountains complete this Hawaii scene infused with Ohana spirit.
A pair of wooden sunglasses with reflective lenses rests on black rocks. The lenses capture a scenic Hawaii beach view with sand, rocky shores, and lush greenery in the background, under a bright, sunny sky—a perfect addition to your beach apparel.
A beaded bracelet with earthy tones and a small triangular charm rests on a dark rock. In the background, the sunlight glimmers on the water and the rocky shore of Hawaii is visible but out of focus. This piece embodies the spirit of Ohana, reflecting Alpha Maui’s distinctive style.
A black and blue visor with intricate white patterns on the brim lies on a textured rock. The interior includes a mesh material with a small embroidered logo. Perfect beach apparel, the backdrop features a blurred sandy beach and ocean reminiscent of Hawaii.
A person is seated by an airplane window, wearing a pink Alpha Maui cap with a floral brim and matching pink activewear. They are engrossed in using their smartphone, with a blue sky visible through the airplane window in the background.
A colorful baseball cap featuring a combination of floral and tropical patterns on the brim and back, with a solid pink front panel. The front has "Alpha" and "Maui" embroidered in gradient blue and green thread, bringing a touch of Aloha vibes. Perfect for your beach apparel collection.
Close-up of a person sitting on a sandy beach in Hawaii, displaying their legs in stylish beach apparel—black leggings with orange geometric patterns. The background shows a turquoise ocean, a small island, and a clear blue sky with scattered clouds. Other beachgoers are visible in the distance enjoying the Aloha vibe.
A woman in a black sleeveless top and blue patterned leggings, perfect for beach apparel, stands on rocky terrain with green foliage in the background. She has a small brown pouch around her waist and appears to be looking into the distance. The sky is clear and blue, radiating an Aloha vibe.
Side view of a person wearing leggings: The right leg is black with an intricate design featuring the word "native" vertically, while the left leg showcases a colorful sunset scene in shades of orange, blue, and pink. Perfect for beach apparel, the look evokes a sense of Ohana with a solid black background.
A jute tote bag with "Alpha Maui" printed on it in black text sits on a reflective surface. The background features blurry, illuminated buildings and trees, with the sun setting, casting a warm glow and deep shadows that evoke a sense of Aloha spirit from Hawaii.
Dark wooden wallet-like accessory with etched designs depicting Hawaiian Islands. The accessory appears in three different views against a dark, intricate, paisley-patterned background. The word "Alpha Maui" is engraved on each piece, evoking the spirit of Aloha and complementing any beach apparel.
A pair of stylish sunglasses with wooden frames and dark lenses. The frames, exuding a natural wood grain texture, have the brand name "AHA" engraved on the side arms. Reminiscent of Aloha vibes, the dark brown lenses provide a striking contrast against the wood. The background is black.
A wooden wristwatch featuring a unique design rests on a textured stone surface. The watch, ideal for complementing beach apparel, has a square-shaped face with a map detail of Hawaii on the dial and is made from intricately patterned wood, creating an elegant and earthy aesthetic reminiscent of Alpha Maui.
A person stands on a sandy beach in Hawaii, facing the ocean. They are wearing a black tank top and blue and orange leggings, holding a tan tote bag with "PHA" written on it. The sky is blue with a few scattered clouds, capturing the perfect Aloha spirit.
A pink Alpha Maui snapback cap with a vibrant, colorful brim featuring feather patterns sits on a piece of driftwood with a sandy beach and ocean waves blurred in the background under a bright blue sky, embodying the spirit of Aloha and Ohana.
A luxury wristwatch with a wooden band and intricate skeleton dial rests on the sandy beach. The background, reminiscent of an Ohana-filled evening in Hawaii, features a serene sunset over the ocean, creating a vibrant mix of pink, orange, and purple hues in the sky.
A beaded bracelet with natural stone beads and a small, metallic pyramid-shaped charm is displayed on a dark rock surface. The background shows a blurry, sunlit beach with gentle waves, making it the perfect piece for your Alpha Maui beach apparel collection.
A stylish watch named "The Shield" by Alpha Maui is prominently displayed. The watch features an intricate, exposed gear design at its center. Fiery, golden reflections on the polished surface beneath it intensify its allure, with a serene mountain landscape in the background. Perfect for pairing with your beach apparel.
A beige baseball cap with a blue logo and the text "Alpha Maui" is perched on a sandy beach, blending seamlessly with Hawaii's blurred ocean waves and distant mountains in the background.
A black baseball cap with "Alpha Maui" embroidered on the front in brown thread, featuring a stylized design. The visor has an intricate pattern in shades of brown and black. The cap is placed on a rock with blurred greenery in the background.
A person wearing a black shirt with the phrase "STAY CONNECTED" and "Alpha" branded below it stands facing away. Trees and a clear blue sky create a picturesque backdrop, giving off Hawaii vibes reminiscent of beach apparel and the spirit of Aloha.