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Balance.

Worn with Purpose. Move with Intention.

Alpha Maui Balance cap with tribal yin-yang artwork
Shop Balance Explore Caps

EXPLORE YOUR FIT

Alpha Maui Caps
CAPS
Alpha Maui Watches
WATCHES
Alpha Maui Sunglasses
SUNGLASSES
Alpha Maui Accessories
ACCESSORIES
Alpha Maui Apparel
APPAREL
Alpha Maui Shorts
SHORTS

Featured Caps View all

Balance Motion Olive/Sand cap, front-facing, Adi Sherman Yin-Yang design
Balance Motion Brown/Sand cap, front-facing, V3 sand background
Balance Motion
$41.95
Alpha Maui Balance
Alpha Maui Balance
$40.59
Alpha Maui Racer
Alpha Maui Racer
$35.97
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36 products
Alpha Maui Clip and Cap Bundle — $90. Website Only. Worn with Purpose.Alpha Maui 3 Cap Bundle — select any 3 caps for $95. Website Only. Worn with Purpose.
Take the Alpha Vibe With YouWorn with Purpose · Alpha MauiLISTEN + DOWNLOAD

Explore Alpha Maui

WATCHES

SUNGLASSES

Alpha Maui Resilience centered front view on unified V3 watch background
Alpha Maui Resilience
Alpha Maui Resilience
$225.95
Scarlet Isle centered front view on unified V3 watch background
Scarlet Isle watch enlarged front view on Alpha Maui V2 sand background
Scarlet Isle
$131.95
Alpha Maui Axis Forrester-1 centered front view on unified V3 watch background
Axis Forrester-1 centered front view
Alpha Maui Axis Forrester-1
$148.79
Alpha Maui Island Time centered front view on unified V3 watch background
Alpha Maui Island Time
Alpha Maui Island Time
$175.95
Alpha Maui Shield centered front view on unified V3 watch background
Alpha Maui Shield
Alpha Maui Shield
$355.95
Alpha Maui Eclipse centered front view on unified V3 watch background
Alpha Maui Eclipse
Alpha Maui Eclipse
$195.95
Voyager centered front view on unified V3 watch background
Voyager zebrawood Swiss chronograph with deep blue dial, centered front view on V3 background
Voyager
$215.00
Dark Forest centered front view on unified V3 watch background
Dark Forest black sandalwood chronograph with metallic green dial, centered front view
Dark Forest
$195.97
The Wahine MAUI watch, front-facing view on the V3 background
The Wahine MAUI watch, blue Maui island dial detail on the V3 background
The Wahine
from $145.00

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Save $9.64
Alpha Maui Cruisers 2.0
Alpha Maui Cruisers 2.0
$65.59 $55.95
Alpha Maui Retroz
Alpha Maui Retroz
$84.98
Formula
Formula
$95.99
Alpha Maui Cat Eye
Alpha Maui Cat Eye
$50.53

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Alpha Maui Trail Runner Women's Leggings Alpha Maui Trail Runner Women's Crop Tank Alpha Maui Trail Runner Women's Shorts Alpha Maui Be Strong Be Humble Performance Tee Alpha Maui Frontline Boardshorts

ALPHA MAUI APPAREL

Move with Purpose

Made for movement. Inspired by Maui.

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PROTECT THE ʻĀINA

Our home. Our responsibility. Our future.
OUR COMMITMENT
Hikers exploring lush Hawaiian mountain scenery in morning light

THE ALPHA MAUI JOURNAL

Trail Talk

Good trails. Real stories.

From Maui to across Hawaiʻi, every trail has a story. Share your favorite hikes, swap trail tips, and connect with an ʻohana that moves with intention and cares for the ʻāina.

JOIN THE CONVERSATION

Designed in Maui

Born from island life. Original pieces created with purpose, character, and intention.

Worn With Purpose

More than products. Every Alpha Maui piece represents how you choose to move through life.

Built Around ‘Ohana

Since 2017, our customers have helped turn a Maui brand into a growing worldwide ‘ohana.

ABOUT ALPHA MAUI

“Born in Maui in 2017, Alpha Maui creates original pieces with purpose, character, and intention.”

Learn More

WORN WITH PURPOSE

Every Alpha Maui piece is created with intention — inspired by island life, movement, and the journey.

OUR STORY

NEED HELP?

Questions about sizing, shipping, returns, or your order? Our Alpha Maui team is here to help.

Get in touch

Alpha Maui Store

3494 Old Haleakalā Hwy
Makawao, HI 96768

Mon–Thu 9AM–4PM
Friday 10AM–4PM
Closed Sat & Sun

Get Directions

Maui Swap Meet — Saturday

310 W. Kaʻahumanu Ave.
Kahului, HI 96732

Saturday 7AM–1PM

Get Directions

Maui Gift & Craft Fair — Sunday

325 Keawe Street
Lahaina, HI 96761

Sunday 9AM–2PM

Get Directions

Worn with Purpose. Move with Intention.