Worn With Purpose

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Made For Island Life

Designed on Maui, Worn Wherever Life Takes You.
EXPLORE THE COLLECTION

EXPLORE YOUR FIT

Alpha Maui Caps
CAPS
Alpha Maui Watches
WATCHES
Alpha Maui Sunglasses
SUNGLASSES
Alpha Maui Accessories
ACCESSORIES
Alpha Maui Apparel
APPAREL
Alpha Maui Shorts
SHORTS

Featured Caps View all

Alpha Maui Balance
Alpha Maui Balance
$42.95
Alpha Maui Racer
Alpha Maui Racer
$41.97
Alpha Maui Sand in the Ocean
Alpha Maui Sand in the Ocean
from $40.95
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35 products
Alpha Maui Clip and Cap Bundle — $90. Website Only. Worn with Purpose.Alpha Maui 3 Cap Bundle — select any 3 caps for $95. Website Only. Worn with Purpose.

Explore Alpha Maui

WATCHES

SUNGLASSES

Alpha Maui Resilience
Alpha Maui Resilience
$225.95
Axis Forrester-1 centered front view
Axis Forrester-1 left three-quarter view
Alpha Maui Axis Forrester-1
$168.79
Alpha Maui Island Time
Alpha Maui Island Time
$175.95
Alpha Maui Shield
Alpha Maui Shield
$355.95
Alpha Maui Eclipse
Alpha Maui Eclipse
$195.95
V1 Watch background — Makai Dark Waters centered front view with full upper and lower bracelet
Makai Dark Waters blue dial and rose-gold-tone details, angled studio view
Makai Dark Waters
$186.75
Scarlet Isle watch enlarged front view on Alpha Maui V2 sand background
Scarlet Isle angled view
Scarlet Isle
$110.95
Alpha Maui Axis Abyss watch, centered front view with transparent background
Axis Abyss watch photographed on a dark lava slab
Alpha Maui Axis Abyss
$169.97

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Formula
Formula
$95.99
Alpha Maui Cat Eye
Alpha Maui Cat Eye
$50.53
Alpha Maui Cruisers 2.0
Alpha Maui Cruisers 2.0
$65.59
Alpha Maui Retroz
Alpha Maui Retroz
$84.98

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PROTECT THE ʻĀINA

Our home. Our responsibility. Our future.
OUR COMMITMENT
Hikers exploring lush Hawaiian mountain scenery in morning light

THE ALPHA MAUI JOURNAL

Trail Talk

Good trails. Real stories.

From Maui to across Hawaiʻi, every trail has a story. Share your favorite hikes, swap trail tips, and connect with an ʻohana that moves with intention and cares for the ʻāina.

JOIN THE CONVERSATION
Alpha Maui Resilience Alpha Maui Axis Forrester-1 Alpha Maui Island Time Alpha Maui Shield Alpha Maui Eclipse

ALPHA MAUI WATCHES

Time, Worn with Purpose

Designed on Maui for wherever life takes you. Distinctive timepieces built with character, intention, and island soul.

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Designed in Maui

Born from island life. Original pieces created with purpose, character, and intention.

Worn With Purpose

More than products. Every Alpha Maui piece represents how you choose to move through life.

Built Around ‘Ohana

Since 2017, our customers have helped turn a Maui brand into a growing worldwide ‘ohana.

ABOUT ALPHA MAUI

“Born in Maui in 2017, Alpha Maui creates original pieces with purpose, character, and intention.”

Learn More

WORN WITH PURPOSE

Every Alpha Maui piece is created with intention — inspired by island life, movement, and the journey.

OUR STORY

NEED HELP?

Questions about sizing, shipping, returns, or your order? Our Alpha Maui team is here to help.

Get in touch