OUR STORY

OUR STORY

Meet the Alpha Maui Team.

Welcome to Alpha Maui – where every stitch tells a story of adventure, connection, and the breathtaking beauty of Maui, Hawaii. Our journey began 8 years ago when our family made the life-changing decision to move to this island paradise. The magnetic pull of Maui drew us closer, inspiring us to embark on new experiences – from invigorating hikes to refreshing swims in the crystal-clear waters.

Alpha Maui isn’t just a clothing and accessories brand; it’s a celebration of the beginning of a new chapter in our lives. The name “Alpha” symbolizes this fresh start, and each piece in our collection carries the essence of our incredible journey.

Our clothing goes beyond fashion; it’s a canvas for the picturesque landscapes we’ve encountered. We weave our adventures and the beauty of Maui into every design, Incorporating our own photography and original local artwork onto our clothing into a living testament of gratitude and connection

What sets us apart is our commitment to sustainability. Alpha Maui embraces the natural wonders of the island by using eco-friendly and sustainable materials. Our clothing isn’t just a reflection of style; it’s a statement of our dedication to preserving the beauty that surrounds us.

A wooden wristwatch with a black and blue dial featuring three small subdials is perched on a tree branch. The background showcases a sandy beach with the ocean and a clear blue sky, perfectly complementing your Alpha Maui beach apparel for that stylish Ohana vibe.
A black-and-white image of Maui island adorned with traditional Hawaiian tribal patterns. The word "Aloha" appears at the top, and "STRONG" at the bottom in gradient pink and purple letters, evoking a sense of Ohana. Beneath "STRONG," the text reads "Lahaina - Kula - Maui.
A smiling woman stands confidently on a sunny beach in Hawaii, wearing a black crop top and blue leggings. The beach has golden sand, clear blue water, and a cloudy sky in the background. Another person is faintly visible further down the beach, radiating that Alpha Maui vibe. Aloha!
A person with long braided hair is joyfully jumping over rocks at the beach in Hawaii. They are wearing a black tank top and colorful leggings. Mountains and a clear blue sky form the background, creating a scenic outdoor setting reminiscent of an Alpha Maui adventure with friends and family, or 'Ohana'.
A woman with long braided hair, featuring purple extensions, is standing and looking down. She is wearing a sleeveless black top with the PHX logo and a delicate necklace. The background displays several baseball caps arranged on shelves, evoking a sense of Aloha.
A pair of wooden-framed sunglasses, perfect for beach apparel, is displayed on a reflective surface with a blurry sunset in the background. The text "SHADYZ 3" stands out prominently above the sunglasses in bold letters, capturing the Aloha spirit.
A person stands confidently outdoors under a clear blue sky in Hawaii. They're dressed in vibrant beach apparel, featuring colorful leggings and a sleeveless top. They wear sunglasses, a visor, and a waist pack with a water bottle attached. Rocky terrain and lush greenery are visible in the background.
A hat with a tropical floral design and the words "Alpha Maui" sits on a rocky surface near the ocean. This stylish piece of beach apparel is set against a vibrant blue sky with scattered clouds and a blurred view of the coastline, capturing the true essence of Aloha.
A beaded bracelet with dark and brown beads, centered on a rocky surface. The bracelet features a small tag with "Ohana Maui" inscribed on it. In the background, there is a blurred view of a water body, possibly a lake or river, with lush greenery reminiscent of Hawaii.
A man and a young woman take a selfie in a sunlit room with large windows. The man sports a black cap and shirt, while the young woman rocks a black "Hawaii" hoodie, her hair styled in a puff. Their warm smiles represent the spirit of Ohana.
A man and woman smile for a selfie in a cozy living room with a large TV on the wall, plants, and a bouquet of flowers on a table. Embracing the spirit of Ohana, the man wears a black T-shirt and red cap, while the woman has long hair with a pink flower accessory and wears a black top.
A gray baseball cap with "Alpha Maui" embroidered on it rests on a rock. In the background, there is a scenic view of a rocky coastline and lush greenery under a partly cloudy sky, embodying the spirit of Hawaii. This beach apparel piece exudes that perfect Ohana vibe.
A colorful hat with the text "Aloha Hawaii" and "Alpha Maui" rests on a rocky surface with a scenic ocean backdrop. The hat features a vibrant design of palm trees, a sailboat, and a couple embracing. Green foliage and waves crashing against the rocks are visible in the background.
A black Baldwin Beach Bro cap with "ĀNHA" and "Maui" embroidered in gold rests on a rocky surface. The background features a scenic coastal view with lush green foliage, rugged rocks, and turquoise ocean water, epitomizing Alpha Maui beach apparel.
A person is seated by an airplane window, wearing a pink Alpha Maui cap with a floral brim and matching pink activewear. They are engrossed in using their smartphone, with a blue sky visible through the airplane window in the background.